STRATEGY . . .
Our approach to strategy is guided by a cohesive understanding of the brand’s power to connect with an audience. We integrate research and insights with our perspective, refined over two decades of experience creating desire around brands. Whether we are building a brand from the ground up or focused on a single campaign, we are committed to planning that breeds authentic and meaningful creative and activates our audience.
CREATIVE . . .
Makaio Creative Group is a diverse collective of creative directors, art directors and writers. As a division we have the unique ability to work alongside editors, designers, a production team and producers at every stage of the process. This ensures that every project and our clients are receiving the highest quality content and the most cost efficient solutions possible.
Our business model and approach to creativity is the direct result of the ever-changing needs of our wild industry and we’re proud of it! We’re more than just seasoned storytellers - more than obsessive brainstormers and problem solving producers – we are your collaborative colleagues – eager to tackle any project, at any stage of its development.
Our solutions for broadcast, print, social, digital, and out of home channels drive awareness, engagement, and business growth for our brands, and deepen their connection with users. We create content that captures the brand essence and the consumer's imagination on every scale, from high concept films to short-form social bits. We specialize in content that is flexible, modular, and distinct.
BRANDING . . .
Our branding work has signaled new eras for companies across a diverse set of industries. We create logo designs, visual systems, style guides, and typography standards as well as a full complement of strategic directions, developing the hierarchies and manifestos that define our brands.
PACKAGING AND INDUSTRIAL DESIGN . . .
We design not only product packaging but also the tactile elements of the product, recognizing the incredible value of how a product looks and feels in the hands of its user. Makaio Creative Group's industrial designs and material selections have defined products from bottles to containers and casings for the beauty, fragrance and consumer goods industries. We also design packaging systems for every purpose, from boxing, tissue, and trim systems to shipping and bagging.
RETAIL DESIGN . . .
Our work extends to the retail world, creating experiences in the built environment that reinforce and enliven the brand and the product. Makaio Creative Group's retail executions include window installations, wayfinding systems, posters, and indoor displays.
PARTNERSHIPS . . .
In addition to our core competencies, Makaio Creative Group. collaborates with brand internal teams and outside specialist agencies to ensure that adjacent creative initiatives retain the authenticity, power, and consistency of the brand voice. Our partnerships extend to specialists in digital and social channels, public relations, experiential marketing, media buying and planning, and customer relationship management.